Sometimes, a marketing message can be embedded in a cultural icon. When Toyota wanted to announce its new hydrogen cell car, the Mirai, they used a simple icon (“Mr. Fusion”) made famous by the classic movie, “Back to the Future”. Now, watch what they did with it.
The fact is, there are many pre-existing cultural elements that you can “borrow” to help get your message across, and you don’t need to pay Hollywood actors to get the point across. Sometimes, all you need to do is use them as reference points in your articles, or maybe create a little “indie” film project that captures some of the feeling or imagery from a movie.
Or, do like Doritos does, and hold a national contest in which everybody makes your commercials for you for free. See what they think of as ideas for your advertising. Whatever it is, don’t be afraid to use video to promote your business or product, and don’t be afraid to draw on existing cultural themes to get the point across even faster.
