Is Your Failure Baked Into Your Launch?

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Most founders fail before they launch because they're solving the wrong problem. Not a fake problem. Not an unimportant problem. The wrong one. They hear complaints and rush to fix symptoms without asking what's actually broken underneath. They build accountability tools when the real problem is lack of purpose. They build organization systems when the real problem is unclear priorities. The symptom is visible. The root cause is structural. And if you can't tell the difference, you're already building a business that won't survive.

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Most founders fail before they launch because they're solving the wrong problem. Not a fake problem. Not an unimportant problem. The wrong one. They hear complaints and rush to fix symptoms without asking what's actually broken underneath. They build accountability tools when the real problem is lack of purpose. They build organization systems when the real problem is unclear priorities. The symptom is visible. The root cause is structural. And if you can't tell the difference, you're already building a business that won't survive.

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