If you can’t find a solution to your business problem, perhaps it’s because the problem is really in how you are looking at it, and not in the problem itself.
As Apple usually does, they have followed one of the things I teach people as a strategy coach when faced with what appears to be a problem without a solution:
Step back. Move up a level. Change the rules.
What Apple has done is removed themselves from the fracas over being forced to turn over private data to the Federal government, just because they ask for it. Remember, we found out earlier this week that Yahoo was threatened with a $250,000 a DAY fine for not turning over data, even though Yahoo was challenging the legality of the order in court. Here’s how they did it:
The key is the encryption that Apple mobile devices automatically put in place when a user selects a passcode, making it difficult for anyone who lacks that passcode to access the information within, including photos, e-mails and recordings. Apple once maintained the ability to unlock some content on devices for legally binding police requests but will no longer do so for iOS 8, it said in the new privacy policy.
Apple said the way to fix the problem is to remove themselves from the equation. And they did. Have a look at the rest of the article. It’s absolutely fantastic how a simple reframing of the problem can lead to a solution that frees up time, resources and obligations.
If you’d like to discuss how we might reframe your business challenges in a way that allows you more freedom to succeed, please set up a coaching appointment today.
